5 Online marketing tools you definitely need as a start-up

Once you start working for yourself you can sure use some handy tools. Especially the first few weeks can create an immense amount of thoughts running through your head (where will I find clients, how can I finish this assignment in time and ahh shit, I still need to work on my website as well).

Fortunately there are a number of super useful online marketing tools that can make things a lot easier for you. These tools not only ensure that you have everything in perspective: they also enable you to partially automate your marketing and the retention and recruitment of customers. Conclusion: less time wasted and more time to focus on your core business. I only discovered most of these tools after my first months in: and I wish I would’ve discovered them earlier.

From scheduling your social media posts to automatically sending important updates: these five handy online marketing tools make starting your business a lot easier!

1. Mailchimp

You’ve probably already heard about Mailchimp. It’s, in my opinion, one of the easiest and most practical mailing programs in the current market. All customers and potential customers that register to your mailing list (sign-up is supplied by Mailchimp as well) are included in your online contact file. Mailchimp enables you to design templates and prepare mailings that’ll automatically be sent to your contacts.

Costs: free

2. Google Analytics

An absolute must for both the starting as well as the advanced entrepreneurs. Google Analytics gives you all the insight you need: in your website, users, visitors and their behavior. You can see where your visitors come from, how long they stay on certain pages, whether they view your website via mobile or laptop and where they bounce out. This tool is not just important to see whether you reach the right target audience, but also to see whether your marketing resources (social media posts with a link to your website for example) deliver the right results and whether your website is user-friendly enough.

It takes some figuring out, but as soon as you get the hang of it and know how to read the tables (it’s not that difficult) it’ll provide you with all the input you need to improve your online presence.

Costs: free.

3. BuzzSumo

Writing blog articles can improve the Google ranking of your website immensely. But before you start writing it’s important to know which questions your target group wants to have answered. Before you start brainstorming, ask BuzzSumo what’s trending at that moment. Enter your keywords ('tools' for example) and immediately receive a list of the most recent and popular articles.

Costs: free. If you want to receive content alerts, use additional search filters or create content analysis reports, you can opt in for the paid BuzzSumo Pro variant.

4. Hootsuite

Do you use social media to promote your company? Then you definitely want Have a Hoot Suite on your desktop. Hootsuite enables you to plan social media posts in advance, which means that you only need a few seconds at the time of publication to put your post out there. In addition, Hootsuite also offers you the opportunity to discover influencers, reply to responses and even schedule standard responses.

Costs: free one-month trial period. After this you can choose a 'Professional' account for 25 euros per month with which you can link 10 social media profiles.

5. Hotjar

Hotjar has a similar layout to Google Analytics, but gives you some very unique information. Based on heatmaps, Hotjar shows you where the mouse movements of your visitors lead to. Do your visitors click actually that one button? Where do your visitors scroll most and where does that cursor disappear to? A super helpful tool that gives you some direct insights into the behavior of your visitors.

Costs: free

Do you use one these tools, or do you have other tools that you can recommend? Let me know in the comments!

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